Jeff Bezos is stepping up competition with Elon Musk in Africa's growing satellite internet market, as Amazon seeks approval to build its first satellite gateway station on the continent in Kenya.
Amazon's local subsidiary, Amazon Kuiper Kenya Limited, has applied for an International Gateway Operator licence from Kenya's communications regulator. If approved, the company would be allowed to establish and operate satellite earth stations that connect internet traffic between Kenya and international networks.
The project forms part of Amazon's satellite broadband initiative, Project Kuiper, which is designed to compete directly with Starlink, the satellite internet service operated by SpaceX.
Kenya Chosen as Regional Hub
The proposed gateway would connect Amazon's low-Earth-orbit satellite network to ground-based internet infrastructure, helping improve internet speeds and reduce connection delays for users.
Amazon's decision to establish its first African gateway in Kenya highlights the country's growing status as a technology and connectivity hub in East Africa. The facility could also support internet services in neighboring countries from a single regional base.
Growing Rivalry in Africa
Starlink entered the Kenyan market in 2023 and has rapidly expanded, attracting more than 22,000 subscribers. The service has gained popularity among households, businesses and institutions seeking alternatives to traditional broadband networks, particularly in underserved regions.
Amazon now aims to challenge that lead through Project Kuiper, which plans to deploy more than 3,200 satellites worldwide by 2028. The company says its network will provide high-speed, low-latency internet services for homes, businesses, governments and telecommunications operators.
Industry estimates suggest Project Kuiper could offer download speeds of up to 400 Mbps for standard users, placing it in direct competition with Starlink's services.
Expanding Internet Access Across Africa
Africa remains a major growth market for satellite internet providers because millions of people, especially in rural communities, still lack reliable high-speed internet access.
Satellite technology is increasingly viewed as a practical solution because it can deliver connectivity without requiring extensive fibre-optic or mobile network infrastructure.
Amazon has also partnered with Vodafone to connect remote 4G and 5G mobile sites through satellite services. In Africa, the rollout is expected to be supported through Vodacom.
Analysts say the growing competition between Bezos and Musk could accelerate internet access, improve service quality and lower connectivity barriers across Africa as both companies compete for a larger share of the continent's digital infrastructure market.

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