YouTube has announced plans to automatically identify and label videos that contain AI-generated or heavily AI-altered content, in a move aimed at increasing transparency on the platform.
The Google-owned company said on Wednesday, May 27, that it is shifting away from its earlier approach, which depended largely on creators self-disclosing when they used generative AI tools.
Under the new system, YouTube will apply labels automatically if its detection tools find significant use of realistic AI-generated visuals, even when creators fail to declare it themselves.
“If a creator doesn’t specify whether or not they used AI, but our systems detect significant photorealistic AI use, we will now automatically apply a label,” the company said.
YouTube initially introduced disclosure requirements in 2024, encouraging creators to clearly mark content produced or altered with AI. However, the rapid growth of advanced tools—such as Google’s Veo 3.1 and ByteDance’s Seedance—has made AI-generated videos increasingly difficult to distinguish from real footage.
The platform also confirmed that creators will have the option to appeal if they believe their content has been incorrectly labeled. It added that the new labels will not influence how videos are recommended or ranked by its algorithm.
Other major platforms, including Spotify, have also begun adopting similar labeling systems as AI-generated media becomes more widespread across the internet.
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