Artificial intelligence company Anthropic has introduced new blueprints designed to help retailers build AI-powered shopping and merchant agents using its Claude platform.
The company said the tools are being launched as more consumers turn to artificial intelligence to compare prices, check product availability and receive personalised shopping recommendations ahead of the holiday shopping season.
According to Adobe Analytics, visits to retail websites driven by AI now have a 60% higher conversion rate than traffic from other sources.
Anthropic's blueprints provide guidance for retailers, travel companies and ticketing businesses seeking to develop AI agents. The shopping agents can make recommendations based on customers' preferences and add products to shopping carts.
Anthropic said early results from one partner showed shopping cart sizes increasing by about 30% to 35%, while customers were about 60% more likely to complete a purchase.
The company also introduced a merchant blueprint that allows retailers to build AI agents capable of providing suggestions about inventory, pricing and marketing campaigns.
However, Anthropic said the merchant agent does not complete purchases on behalf of shoppers or businesses.
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