Political parties in Morocco are stepping up their campaign activities ahead of the September 23, 2026 legislative election, using both traditional grassroots mobilisation and digital platforms to reach voters.
A total of 27 political parties are contesting 395 seats in the House of Representatives. The election will determine the composition of Morocco’s next government.
Key issues dominating the campaign include the rising cost of living, pressure on public services and high youth unemployment, which stands at 37.3 percent among Moroccans aged 15 to 24.
Campaign teams have established operations in party offices, busy neighbourhoods and local markets, using loudspeakers, music, leaflets and face-to-face meetings to reach the country’s 15.8 million registered voters.
The Justice and Development Party (PJD), which suffered a major decline in the 2021 election, is campaigning on issues including public services, employment, purchasing power and political reform.
Political participation expert Jawad al-Shafdi said electoral success depends not only on party organisation but also on the strength of individual candidates, their local networks, previous electoral performance and their ability to convert campaign activities into votes.
Meanwhile, parties are increasingly combining direct voter engagement with social media campaigns. Candidates say digital platforms are particularly useful for reaching young people, allowing them to ask questions and express their views.
However, several campaigners stressed that online communication cannot replace direct contact with voters. They argued that meeting people in communities and markets provides an opportunity to understand their concerns and discuss issues such as transport, housing and pollution.
With the election just days away, Morocco’s political parties are continuing to rely on a combination of grassroots outreach, candidate networks and digital campaigning to mobilise voters.
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